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Marketing Director

Date: Jun 6, 2022

Location: Austin, TX, US, 78701

Company: Houghton Mifflin Harcourt

Location: Remote (US)

 

Day in the Life

The Marketing Director is responsible for conceptualizing, creating, developing, and implementing campaigns to support HMH revenue and pipeline objectives within assigned area. The Marketing Director is a key business strategist and partner to the HMH Sales Team. In addition, this position closely collaborates with Customer Success, and HMH's Marketing and Product Management Peers in key go to market initiatives.

 

This Marketing Director will focus on the following areas: developing local campaigns to support HMH’s ability to compete in local state adoption; address key state education and funding initiatives; extend national marketing efforts by localizing messaging; and help accelerate and extend existing sales opportunities through targeted campaigns in assigned area.

  • Develop strategy-based marketing campaign planning that drives toward revenue goals for assigned state, regional and local area to ensure maximum return on marketing investment, resources, and sales revenue
  • Define, manage, and execute campaign tactics to deliver the campaign strategy
  • Analyze how programs are positioned nationally and develop targeted messaging based on regional customer needs.
  • Use a data-driven approach to decision-making and prioritization.
  • Internalize educational trends and initiatives
  • Leverage HMH competitive differentiators to strengthen our position in campaigns
  • Collaborate closely with Sales and Services to ensure campaign implementation

 

What You Need to be Successful

  • BA/BS in related field required, advanced marketing degree, preferred.
  • Self-starter with 7+ years of work experience in marketing or K12 Educational Industry Sector.
  • Proficiency in online marketing techniques, including email and social media
  • Proven ability to work in a fast-paced, deadline driven, collaborative climate channels
  • Proficiency in Adobe Acrobat Pro DC
  • Strong project management skills, attention to detail, and ability to manage multiple deadlines
  • Excellent interpersonal, verbal and writing skills

  

Nice to Have 

  • Advanced Degree preferred
  • Experience Teaching
  • Proficiency in Sales Force
  • Proficiency in Adobe InDesign
  • Product demos (such as Brainshark or Camtasia)
  • Video Editing

 

How We Work (Competencies)

  • Instills Trust
  • Values Differences
  • Nimble Learning
  • Cultivates Innovation
  • Action Oriented

 

Physical Requirements:

  • Might be in a stationary position for a considerable time (sitting and/or standing).
  • The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.

 

Benefits and Salary Range:

Salary Range: $100,000 to $125,000. Our salary ranges are based on national averages.  We have wide ranges so we can be flexible and determine compensation based on a number of factors including the candidate’s skills, experience, education and location.

Benefits: Careers at Houghton Mifflin Harcourt Publishing Company (hmhco.com)

ABOUT US:

Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

 

For more information, visit http://careers.hmhco.com  

PLEASE NOTE:  

Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.


Nearest Major Market: Austin

Job Segment: Marketing Manager, Media Publishing, Online Marketing, Interactive Marketing, Publishing, Marketing