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Marketing Automation Specialist

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Date: Feb 2, 2019

Location: Boston, MA, US, 02210

Company: Houghton Mifflin Harcourt

Job Requisition ID: 14869

Additional Locations: Boston or Geneva


Houghton Mifflin Harcourt is a global learning company with the mission of changing people's lives by fostering passionate, curious learners. Among the world's largest providers of pre-K-12 education solutions, HMH combines cutting-edge research, editorial excellence and technological innovation to improve teaching and learning environments and solve complex literacy and education challenges. HMH's interactive, results-driven education solutions are utilized by 50 million students in over 150 countries, and its renowned and awarded novels, non-fiction, children's books and reference works are enjoyed by readers throughout the world. For more information, visit


The Information Technology organization is transforming to realize our mission: Become a leader in HMH’s digital transformation, and as a strategic partner, innovate and deliver highest value, competitive advantage solutions across all corporate and business functions. Our ambition is to be a digital leader through innovation and develop and deliver leading edge technology such as robotic process automation and artificial intelligence to solve some of HMH’s greatest operational business challenges.  Our professionals will have business relevant skills to connect our HMH partners to technologies that propel the businesses to deliver the greatest value for HMH and our customers.  We are building a team of IT professionals with an insatiable appetite to learn, a relentless focus on customer service, a technological curiosity toward future possibilities, and a creativity in solving business challenges with leading technologies.  Our team will find ways to work together, create a sense of community where it’s safe to take risks and learn together, develop our careers, and all have an opportunity to work on new technologies.  We will work together, learn together and have fun together. As a team, we will lead HMH’s digital transformation.


The Opportunity – Marketing Automation Specialist

This key member of the Marketing Support team will play a critical, hands-on role in supporting internal Houghton Mifflin Harcourt Marketing customers. As a dedicated resource, the Automation /Integration Specialist will be responsible for day-to-day operations to include executing and maintaining the configuration, reporting, training, support, maintenance, and overall health of the Eloqua Marketing Automation tool. This position is located in Geneva, Illinois or Boston, Massachusetts.


Duties & Responsibilities:

  • Program and provide technical support for the Eloqua Marketing Automation system
  • Assist with Google analytics and other tools for analyzing web activity
  • Perform day-to-day system maintenance and configuration to the Eloqua tool. Act as the first line of defense for proactive system monitoring (check daily reports and failed calls), as well as reactive problem resolution management with Oracle
  • Participate in technical design activities to support business requests and work closely with teams to implement new functionality and product features 
  • Execute unit testing and support user acceptance testing for programs written in Eloqua; Update field integrations between Eloqua and CRM as needed.  Support integrations with other 3rd party systems including Cvent
  • Responsible for managing the underlying data inputs / structures that impact the Marketing Automation system in order to scale and perform reliably; Implement programs to populate/cleanse data fields as needed.
  • Maintains general Eloqua housekeeping standards such as managing, auditing, and overseeing directory folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page tagging, etc.) as well as manages the creation of new segments and campaign canvases; Administers weekly Marketing Automation Governance committee meetings with marketing stakeholders to review proposed system/policy changes.   
  • Provisioning of Eloqua accounts (username / password) to internal TWCBC marketing clients in need of access to the tool in order to manage, execute, and report on marketing efforts launched out of the Eloqua Marketing Automation tool. Provide direct training to new internal users of the tool, as well as provision training/ support services provided by third parties.


Skills & Experience

  • 3+ years of Administration experience with Oracle Eloqua; additional related Marketing Cloud Products are a plus
  • Preferred: Oracle recognized certification Eloqua Masters Certification, Oracle Business Intelligence
  • Ability to learn quickly in a dynamic environment and deliver on commitments in a timely manner  
  • Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines   
  • Ability to extract and analyze data out of Oracle Eloqua to use for troubleshooting and reporting      


Required Education and Technical Proficiencies:

  • Eloqua experience is REQUIRED MS Office Suite: high level of proficiency in Excel, PowerPoint, Word, and Access Experience with database management applications a plus.
  • HTML, CSS, Javascript a plus
  • Tools such as: Microstrategy, Domo, Business Objects, SAS, MS SQL Server, or comfort with SQL coding preferred
  • BA / BS in quantitative or technical field preferred


Physical Requirements:

  • Might be in a stationary position for a considerable time (sitting and/or standing)
  • The person in this position needs to move about inside office to access file cabinets, office machinery, etc
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer
  • Must be able to collaborate with colleagues via face to face, conference calls, and online meetings

Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

For more information, visit  

Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

Nearest Major Market: Boston

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