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Senior Product Marketing Manager, Professional Learning, Math

Date: Jul 6, 2019

Location: Boston, MA, US, 02132

Company: Houghton Mifflin Harcourt

Job Requisition ID: 15621

Additional Locations: Remote/Work from home; New York, NY; Boston, MA; Any HMH US office

ROLE SUMMARY

The Sr Product Marketing Manager for Professional Learning, Math, is responsible for marketing the HMH portfolio of professional learning offerings for Math (program-specific and agnostic) in order to achieve revenue objectives for HMH Professional Services. The candidate will have experience as a marketing professional in the K-12 education space,and will also have a knowledge of the category of professional learning for K-12 teachers and leaders. Proficiency with online professional learning and micro-learning is preferred.

 

The successful candidate for this position will utilize creative tactics across marketing channels, and will have experience developing marketing, selling tools, and training to drive sales through the Rep channel as well as experience executing successful content marketing, digital marketing, and social media campaigns to drive behavior through the online customer journey. The candidate will be adept at developing creative engaging messaging (online, through email and digital campaigns, in social media, and in collateral) that speaks directly to the market, and tailoring messaging to key market segments. The candidate will be experienced at formulating strategies and tactics that drive lead generation.

 

This role is highly collaborative with multiple internal constituencies and stakeholders including product management, sales, services delivery, product development, and marketing.

 

Responsibilities include:

 

Marketing Strategy

  • Develops innovative marketing strategy and campaigns to drive lead generation and awareness. Formulates creative, customer-centric messaging across channels, including advertising, website, eCampaigns, social media, online and print collateral, thought leadership content, and conferences.


Marketing Execution

  • Formulates and executes marketing tactics that drive customer awareness and engagement in order to capture marketing qualified leads. Creates customer-centric campaigns and collateral and pushes out strategically through all channels: advertising, website, email, social media, online and print collateral, thought leadership content, and conferences.


Sales Enablement and Support

  • Supports Sales Reps with the right knowledge and tools to successfully achieve revenue goals. Represents Math services marketing when collaborating with or creating training for cross-functional teams, especially sales. Partners with Product Management & Strategy in responding to Sales’ needs. Partners with Sales Enablement to create training and effective selling tools.
     

Data-Driven Marketing

  • Continually uses market research, segmentation analysis, and competitive analysis to ensure up-to-date customer and market knowledge as well as to identify whitespace opportunities. Formulates data-informed campaign goals and KPIs that are intrinsic to strategic marketing practices. Uses data to make well-informed strategic and tactical decisions; measures constantly in order to improve results.  

 

Branding and Positioning

  • Executes the marketing and branding strategy for the continuum of Math services in the HMH Services portfolio, serving as their ambassador and driver to both internal (sales) and external customers.

 

PRIMARY RESPONSIBILITIES

1

Marketing Strategy

Develops innovative marketing strategy and campaigns to drive lead generation and awareness. Formulates creative, customer-centric messaging across channels, including advertising, website, eCampaigns, social media, online and print collateral, thought leadership content, and conferences.

2

Marketing Execution

Formulates and executes marketing tactics that drive customer awareness and engagement in order to capture marketing qualified leads. Creates customer-centric campaigns and collateral and pushes out strategically through all channels: advertising, website, email, social media, online and print collateral, thought leadership content, and conferences.

3

Sales Enablement and Support

Supports Sales Reps with the right knowledge and tools to successfully achieve revenue goals. Represents Math services marketing when collaborating with or creating training for cross-functional teams, especially sales. Partners with Product Management & Strategy in responding to Sales’ needs. Partners with Sales Enablement to create training and effective selling tools.

4

Data-Driven Marketing

Continually uses market research, segmentation analysis, and competitive analysis to ensure up-to-date customer and market knowledge as well as to identify whitespace opportunities. Formulates data-informed campaign goals and KPIs that are intrinsic to strategic marketing practices. Uses data to make well-informed strategic and tactical decisions; measures constantly in order to improve results.  

5

Branding and Positioning

Executes the marketing and branding strategy for the continuum of Math services in the HMH Services portfolio, serving as their ambassador and driver to both internal (sales) and external customers.

 

 

EDUCATION & EXPERIENCE

 

Required

Preferred

Education Level and or relevant experience

Bachelor’s Degree required

 

Five (5) years’+ experience in marketing; three (3) years’ + experience in K-12 educational publishing, within marketing, sales, editorial, consulting, or product management roles, with proven experience in creating and executing innovative marketing campaigns for (preferably) professional learning services through multiple channels that drive awareness and demand

Former educator with experience marketing professional learning for K12 educators

Knowledge and skills

(general and technical)

Experience developing marketing creatives including print collateral, web sites, digital marketing campaigns.

 

Experience using tools for digital and content marketing and sales such Hubspot, Eloqua, Marketo, Salesforce and Google Analytics.

 

Exemplary oral and written communication skills, including the ability to persuasively present programs to multiple internal and external stakeholders.

 

Self-starter: Driven to achieving goals, anticipates needs and takes ownership, exhibits deep understanding of the pedagogy, needs, and challenges faced by the Math customer (students and educators), and is able to translate this understanding into customer-centric marketing strategies and deliverables.

 

Independent thinker with leadership skills grounded in diplomatic communication and solid collaboration skills.

 

Creative, a problem solver who is flexible and solutions-oriented

    

Able to balance the big picture and attention to detail

 

Excellent project management skills

 

Proficient in Word, Excel and Powerpoint. Proficiency with Photoshop, Camtasia Studio, and Adobe Premiere a plus.

 

Training in Value Selling and/or Pragmatic Marketing a plus

Other requirements

(licenses, certifications, specialized training, physical or mental abilities required)

  • Up to 30% travel
  • Might be in a stationary position for a considerable time (sitting and/or standing).
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.

Other requirements

(licenses, certifications, specialized training, physical or mental abilities required)

 

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ABOUT US:
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

For more information, visit http://careers.hmhco.com  

PLEASE NOTE:  
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.


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