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Associate Marketing Account Manager

Date: Feb 21, 2021

Location: New York, NY, US, 10016

Company: Houghton Mifflin Harcourt

Job Requisition ID: 16542

Additional Locations: Boston, MA, or Full-Time Remote

Associate Marketing Manager – Non-Fiction

 

The Houghton Mifflin Harcourt Books & Media Marketing department is seeking an Associate Marketing Manager to manage title marketing campaigns for ~40 books per year, with the goal of creating awareness, developing reader relationships, and driving book sales. This role will be responsible for planning and executing results-oriented marketing and advertising campaigns primarily for non-fiction categories including, but not limited to, cookbooks, lifestyle, psychology, self-help, and business books. The Associate Marketing Manager will report to the Senior Marketing Director.

 

Key Responsibilities:

  • Work collaboratively with authors and in-house publicity, editorial, and sales teams to develop and execute book marketing plans for ~40 titles per year.
  • Use consumer insights tools to identify target audiences for each book and plan data-driven advertising to reach those audiences.
  • Write creative and effective copy for print and digital advertising campaigns; maintain existing relationships with ad reps and brainstorm new opportunities and venues.
  • Collaborate with creative services team and freelance photographers and designers to manage creation of ads, graphics, and other assets.
  • Strategize social media content for each book, including creating content plans for authors’ platforms, guiding authors on their platforms, and developing content for the HMH social media team.
  • Plan and execute mailings and emails to booksellers, librarians, other organizations, bookstagrammers, and other influencers.
  • Create and update title marketing records, catalog marketing bullets, marketing update docs; Communicate marketing plans and developments with key stakeholders, including authors, agents, and in-house teams.
  • Present marketing plans at key divisional meetings, including weekly Sales & Marketing meetings, Pre-Sales, and Sales Conference

 

Who you are:

  • Passionate about books, marketing, and/or digital content
  • Highly organized with great attention to detail, spelling, grammar, etc.
  • A lifelong learner looking to expand your knowledge base of marketing, social media, and other creative skillsets.
  • Comfortable taking ownership of your work.
  • A team player with great communication skills
  • Reliable, responsive, and efficient
  • Interested in trends in books, publishing, media, marketing, food, self-help, business, and/or sales.

 

Education and Experience:

Required

  • Four-year college degree or equivalent work experience
  • Minimum of 2 years marketing, publicity, brand, or publishing experience.
  • Strong knowledge of social media (Instagram, Facebook, Twitter, YouTube, Pinterest)

Preferred

  • Knowledge of the reading community and passion for books is a plus.
  • Prior experience in publishing a plus

 

Physical Requirements

  • Might be in a stationary position for a considerable time (sitting and/or standing)
  • The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine and computer printer.
  • Must be able to collaborate with colleagues via face to face, conference calls and online meetings.

 

About Houghton Mifflin Harcourt Books & Media
For nearly two centuries, Houghton Mifflin Harcourt has published some of the world's most renowned novels, nonfiction, children's books, and reference works. As part of a leading global learning company, it is uniquely positioned to offer educational and entertaining content for all audiences. Its distinguished author list includes ten Nobel Prize winners, forty-eight Pulitzer Prize winners, fifteen National Book Award winners, and more than one hundred Caldecott, Newbery, Printz, and Sibert Medal and Honor recipients. Current and recent authors include Tim O'Brien, Natasha Trethewey, Paul Theroux, Alison Bechdel, Adam Hochschild, Tim Ferriss and a celebrated roster of children's authors and illustrators including Kwame Alexander, Lois Lowry, and Chris Van Allsburg. HMH is also home to The Best American series® The Whole30®, Weber Grill, How to Cook Everything®, and other leading lifestyle properties; books by J.R.R. Tolkien; and many iconic children's books and characters, including Curious George®, The Little Prince, and The Polar Express. HMH Productions develops and produces media and licensed products related to brands such as Carmen Sandiego and Oregon Trail. HMH Audio, publishes audio books of HMH front list and backlist titles.

ABOUT HOUGHTON MIFFLIN HARCOURT TRADE PUBLISHING:
For nearly two centuries, HMH Trade Publishing has published some of the world’s most renowned novels, nonfiction, children’s books, and reference works. As part of a leading global learning company, it is uniquely positioned to offer educational and entertaining content for all audiences. Its distinguished author list includes ten Nobel Prize winners, forty-eight Pulitzer Prize winners, fifteen National Book Award winners, and more than one hundred Caldecott, Newbery, Printz, and Sibert Medal and Honor recipients. HMH publishes such distinguished authors as Tim O'Brien, Natasha Trethewey, Paul Theroux and Amos Oz, and a celebrated roster of children’s authors and illustrators including Kwame Alexander, Lois Lowry, and Chris Van Allsburg. HMH is also home to The Best American series®; The Whole30®, Weber Grill, Betty Crocker®, Better Homes and Gardens®, How to Cook Everything®,  and other leading lifestyle properties; the Peterson Field Guides®; CliffsNotes™; books by J.R.R. Tolkien; and many iconic children’s books and characters, including Curious George®, The Little Prince, and The Polar Express. HMH Productions, its newly launched division, develops and produces media and licensed products related to brands such as Carmen Sandiego and Oregon Trail.  

ABOUT HMH:
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.  For more information, visit http://careers.hmhco.com  

PLEASE NOTE:  
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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