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Dir Product Marketing - K12 Literacy

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Date: Nov 8, 2018

Location: New York, NY, US, 10016

Company: Houghton Mifflin Harcourt

Job Requisition ID: 14504

Additional Locations: First choice New York office. Will also consider other HMH offices such as Boston, Evanston, Round Rock, Orlando. Last choice is home-based.

Are you ready to make a difference?


For more than 180 years, HMH has remained committed to excellence in learning. By working with teachers, parents, community leaders, and field experts, HMH develops instruction and resources proven to provide every learner with a pathway to success in school and in life. Together with our customers, we create the fullest expression of what learning can be.


The Director, Product Marketing, K-12 Literacy is responsible for building category leadership in the reading and literature/ELA education markets by

  • Providing customer-focused input that informs development of world-class core instructional solutions for reading/literature/ELA educators in grades K-12
  • Conceptualizing and directing effective, engaging go-to-market plans that launch and promote HMH’s core, comprehensive reading and literature programs
  • Working across the organization to enable the department to fully contribute to the delivery of cross-functional/department business objectives, including marketing integrated solutions that enhance the core
  • Managing the overall operations of a department and making significant operational decisions to ensure operational excellence
  • Developing, communicating, and implementing business plans, objectives, and budgets to achieve department results, primarily through people management
  • Mentoring and guiding professional development of staff members to meet individual and organizational long-term goals including succession plans


Core responsibilities:


Drive category leadership in the K-12 reading/literature/ELA education market

  • Develop go-to-market strategy and own all outbound marketing activities for products/services for complete product life cycle
  • Plan launch strategy of new products and releases, including winning product positioning, differentiating messaging, thought leadership, seeding the marketing and creating and nurturing leads
  • Create key marketing assets in support of national and large state adoption launches
  • Develop national strategic plans and innovative marketing campaigns that engage and connect with customers and drive business results
  • Manage cross-functional implementation of launch plan working closely with internal stakeholders


Continuously analyze and measure marketing campaign effectiveness with the goal of making necessary adjustments to ensure maximum ROI and effectiveness

  • Monitor effectiveness of print, digital, web and exhibit marketing plans and promotional campaigns
  • Develop and manage marketing budgets 
  • Leverage a deep understanding of state adoption submission processes, open territory evaluation processes, customer purchase behavior, their purchase criteria and impact on sales channels


Lead a team of 5 and successfully drive their close collaboration with internal stakeholders for effective execution of marketing plan, maintenance, and competitive selling support activities

  • Supervise product marketing staff with clear goals and KPIs, make career development and staffing decisions, and conduct performance reviews
  • Lead marketing efforts in close collaboration with Development, Sales, Sales Curriculum Specialists, Field Marketing, Sales Enablement, and other teams to
    • Communicate the value proposition of solutions to Sales management and field teams
    • Develop training materials and competitive sales presentations
    • Develop a portfolio of competitive intelligence and messaging informed by that intelligence
    • Serve as the product expert as state/regional campaigns and collateral are customized
    • Support the creation of new/state-specific content as needed
    • Oversee regional and district adherence to program messaging
  • The People Manager role is a very one at HMH.  People Managers at HMH enable and empower people to do their best work in an environment that encourages collaboration and innovation abd fosters development and learning.  They translate the company's strategic vision, align their group's work, and help individuals understand their impact on HMH's success.  They assess their direct reports performance and partner on career planning.  They are collaborators and catalysts, breaking down complex problems into simple solutions and leading through change.


Education Level and or relevant experience


Bachelor’s Degree required


Five (5) + years’ managerial experience in an educational publishing or product marketing organization. Experience in educational publishing, within marketing, sales, editorial, consulting, or product management roles, with proven experience in creating and executing innovative marketing campaigns through multiple channels that drive demand. Experience managing teams.


Knowledge and skills

Strategic & analytical thinking; vision; leadership & management; prioritization; collaboration; initiative and decision-making; superior interpersonal/ written/ verbal communication; excellent presentation and negotiation skills; creative and practical problem-solving; product & market knowledge.


Other requirements

  • Up to 25% travel.
  • Might be in a stationary position for a considerable time (sitting and/or standing).
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • Must be able to collaborate effectively with colleagues via face to face meetings, conference calls, and online meetings.
  • Expert knowledge of Word, Excel and PowerPoint





Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

For more information, visit  

Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Product Marketing, Curriculum, Media Publishing, Book Publishing, Marketing, Education, Publishing