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Senior Social Media Manager

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Date: Dec 28, 2017

Location: New York, NY, US, 10016

Company: Houghton Mifflin Harcourt

Job Requisition ID: 6641

The Product Planning, Development, and Marketing Group includes all the functional areas that work together to develop instructional materials that meet current pedagogical and market needs for PreK-12. Content is developed for a wide range of media formats, including interactive digital media as well as print. Colleagues within PDM have varying expertise including the following: subject-matter expertise across all academic subject areas, design, art and photo management, production management, quality assurance, content engineering, and permissions and licensing.

 

HMH is excited to fuel marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation. We are looking for a Sr. Social Media Manager.  The Sr. Social Media Manager, Content Marketing is a strategic and driven social media and digital marketing expert. Under the leadership of the Content Marketing Director, the Sr. Social Media Manager will play an instrumental role in developing and executing customer-focused social media brand strategies.  

 

In this role, you will write compelling social content for various channels. You will help to develop, execute, and manage social media education for employees across HMH, authors, and thought leaders. You will play an active role in listening and monitoring social conversations happening around education trends, the brand, and its products to gain insights and provide reporting to key stakeholders, as well as spot opportunities for strategy development. In this capacity, the Sr. Social Media Manager will also work closely with key internal social media practitioners and the internal design team to lead the creation of engaging visual and written content for social media promotion of key initiatives.

 

Primary Responsibilities

Strategy and Development 

  • Provide day-to-day strategic support for Social Media to the Director, Content Marketing
  • Act as a point and expert resource on social media best practices for all departments
  • Collaborate with various stakeholders across the company to continuously add-value and help develop their social media programs
  • Help build and optimize social media and content marketing programs focused on consumer engagement and improving brand awareness and consideration for HMH
  • Implement brand-specific and strategic follower strategies and influencer outreach

Audience Expertise

  • Provide deep expertise driving rich social experience for a K-12 educator audience

Content Management

  • Execute and scale a holistic community management strategy across Facebook, LinkedIn, Twitter, Pinterest, etc.
  • Collaborate with Content Marketing Managers to develop, maintain, and socialize a company-wide social media and content marketing editorial calendar

Reporting and Analytics

  • Real-time monitoring of social channels for growth and engagement
  • Oversee day-to-day brand reputation monitoring, research, and reporting using social media listening tools
  • Monitor and stay up to date on relevant trending topics and changes to social media platforms. Identify new tools, technology, and trends
  • Partner with Social Media Manager to develop and distribute regular executive reporting

Conversion

  • Identify and develop opportunities to align and integrate social media, marketing and sales to drive leads and acquire new customers

Partnership

  • Provide support to develop and foster internal alignment and integration with key stakeholders on social media marketing practices including: sponsorships, brand strategies, events and corporate communications

 

Education and Experience

  • Bachelor's degree in communications, marketing or related field
  • 5+ years of social media experience in a corporate environment or agency
  • Experience marketing B2B solutions or experience in publishing industry preferred
  • Understanding of K-12 competitive landscape to inform strategy

 

Knowledge and Skills

  • Deep knowledge of social media channels and Management/reporting tools such as Sprinklr, Hootsuite, Google Analytics, and Social Chorus
  • Results driven
  • Strong strategic and thought leadership skills
  • Interest in thinking outside the box to develop an innovative social presence
  • Superb verbal and written skills with strong attention to detail
  • Ability to work well in a team setting
  • Creative thinker able to thrive in a fast-paced environment
  • Passionate and enthusiastic

     

Physical Requirements

  • Might be in a stationary position for a considerable time (sitting and/or standing).
  • The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.

 

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ABOUT US:
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

For more information, visit http://careers.hmhco.com  

PLEASE NOTE:  
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Social Media, Media, Media Publishing, Corporate Communications, Marketing Manager, Marketing, Publishing

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