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Sr Content Marketing Manager - K-12 Education

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Date: Aug 27, 2018

Location: New York, NY, US, 10016

Company: Houghton Mifflin Harcourt

Job Requisition ID: 12590

Additional Locations: 

HMH is excited to fuel inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation.

 

Is writing your passion? Are you a content marketing guru? As a Senior Content Marketing Manager on a new team, you’ll manage content and copywriting efforts across HMH’s K-12 business, creating and maintaining content marketing calendars, writing and editing the corporate blog and newsletter, conceptualizing high-priority efforts, and tracking performance metrics.

 

Primary Responsibilities

  • Develops content marketing initiatives to support K-12 campaigns based on a deep understanding of audience, message, business objective, market research, and product positioning.
  • Devises content marketing strategies across various channels like the HMH blog and social media accounts, presenting proposals across multiple channels.
  • Collaborates with research, product marketing, and corporate communication teams to ensure that copy and content marketing plans complement marketing and research goals, hiring freelance writers when needed.
  • Owns and maintains master content marketing schedules for both product and thought leadership-driven campaigns, including editorial calendar planning, logistical coordination, and production.
  • Coordinates with Account Managers and the design team to facilitate the execution of content marketing pieces that require visual storytelling.
  • Works alongside with the Account Planning and Digital Marketing team to set and track KPIs and reports out the effectiveness of efforts.

 

Education and Experience

  • Bachelors degree or higher
  • 8+ years in content marketing strategy; an editorial or marketing communications background preferred
  • Experience writing for digital media (education publishing industry preferred)

 

Knowledge and Skills

  • Excellent communication, writing & presentation skills
  • Strong cross-functional, project management skills
  • Creative thinker able to thrive in a fast-paced environment
  • Deep understanding of content channels, as well as their associated audiences and platform limitations
  • Well versed in all content types including, but not limited to: short-form social posts, long-form content marketing pieces, videos, and visual storytelling through graphics and photos

 

Physical Requirements

  • Might be in a stationary position for a considerable time (sitting and/or standing).
  • The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.

 

*LI-JP1

 

ABOUT US:
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

For more information, visit http://careers.hmhco.com  

PLEASE NOTE:  
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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