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Senior Product Marketing Manager, Digital Solutions

Date: Jul 9, 2019

Location: New York, NY, US, 10016

Company: Houghton Mifflin Harcourt

Job Requisition ID: 15301

Additional Locations: 

 

The Senior Product Marketing Manager (for SaaS based solutions) is tasked with the creation and execution of marketing plans that can be tracked, measured, and aligned with sales strategies to meet overall line of business revenue goals. The role will focus on go to market sales and engagement strategies for K-12 SaaS supplemental, assessment, and intervention solutions within the Supplemental, Intervention, and Services (SIS) division of HMH.  In this role, the Sr. Product Marketing Manager will work in conjunction with multiple field teams and cross functional lines of business that include core solutions and services.

 

The Senior Product Marketing Manager works with both the Director and cross-functional teams (Sales, Product Management, Core Product Marketing, Customer Success, Learning Architecture, Production, Product Development, Creative) to develop, conceptualize, execute, measure and track the go-to-market strategy for product portfolio.  This Senior Product Marketing Manager reports directly to and closely coordinates with the Director of Product Marketing, Next Gen Digital Solutions.

 

The ideal candidate has a proven track record of success in K-12 SaaS marketing and possesses a skillset that includes digital marketing experiences and the use of 21st century tactics and tools that drives new sales, expansion, and retention growth.  A leader by nature, the candidate will exude the daily energy and optimism needed to deliver product value proposition to both internal constituents.  Experience driving strategy and measuring results required.

Exemplary written and oral communication skills required.

 

Education & Experience:

  • BS/BA in related disciplines with 5+ years of related industry or functional experience.
  • Minimum 5 years' marketing experience in EdTech, K-12 publishing or related field of education, or digital SaaS based marketing.
  • M.A. or M.Ed. preferred
  • Experience creating and executing innovative marketing campaigns through multiple channels that drive demand, including print, digital, and educational. 

 

Knowledge & Skills:

  • Independent thinker with leadership skills grounded in diplomatic communication and solid collaboration skills – able to lead or support as needed.
  • Creative, a problem solver who is flexible and solutions-oriented; can juggle multiple projects and pivot quickly based on internal or external stakeholder needs
  • Able to balance the big picture and attention to detail
  • Excellent project management skills
  • Proficient in Word, Excel and PowerPoint
  • Exemplary oral and written communication skills, including the ability to persuasively present subscription model and AI messaging to multiple internal and external stakeholders.

  • Self-starter: Driven to exceed goals, anticipate marketing needs and take ownership of competitive analyses and documentation.  Possesses deep understanding of the needs of students, admins, and educators and is able to translate this understanding into customer-centric marketing strategies and deliverables.

 

Physical Requirements:

  • Travel required at least 6 times per year, possibly more during intensive periods of training, planning meetings, or campaigns.
  • Might be in a stationary position for a considerable time (sitting and/or standing) for 4+ hours.
  • The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.

 

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ABOUT US:
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

For more information, visit http://careers.hmhco.com  

PLEASE NOTE:  
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Marketing Manager, Product Marketing, Manager, Media Publishing, Marketing, Management, Publishing