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Sr Product Marketing Manager - K-12 Education

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Date: Oct 31, 2018

Location: New York, NY, US, 10016

Company: Houghton Mifflin Harcourt

Job Requisition ID: 14321

Additional Locations: New York office location highly preferred; May be open to other locations.

The Senior Product Marketing Manager for English Language Arts - Intervention, informs and executes on the go-to-market strategy and ongoing promotion of select HMH Literacy Intervention solutions. These programs reside within the newly-formed Supplemental, Intervention, and Services (SIS) arm of HMH. They will leverage the market's demand for engaging, targeted, and pedagogically sound programs that are proven to impact student progress, while providing teachers with manageable programs that free them to focus on their students.  


HMH employees in this role ideally have a history or dedicated interest in personally and professionally commitment to advancing student growth. The ideal candidate has a track record of success with or understanding of leveraging their passion and commitment to planning and implementing successful marketing strategies that reflect market trends and capture market share.  A leader by nature, the candidate will exude the daily energy and optimism needed to navigate this market segment in today’s highly complex, challenging, and competitive education market.


The Senior Product Marketing Manager works with the Director and cross-functional teams (Sales, Product Management, Learning Architecture, Platform, Creative) to conceptualize and then execute the go-to-market strategy for these programs, including existing and new programs in the product development pipeline. Conceptualizing campaigns, implementing plans, tracking and monitoring project progress via roadmaps and data, and flexibly course-correcting as needed is central to this role. Possessing ongoing interest and passion for the teaching and learning journey is also essential in this role, because the Sr. Product Marketing Manager will need to continually study a wide range of sources (technical education journals, industry research reports, education policy initiatives, state standards, classroom visits, educator networks) in order to tap into the pulse of the education market to drive relevant, compelling messaging targeted to specific market segments.   


Primary Responsibilities: 

- Owns his/her programs, serving as their product marketing ambassador and driver to both internal (sales) and external customers, while helping to conceptualize and contribute to compelling, high-impact go-to-market strategies that are grounded in customer needs and the problems they are driven to solve. 

- Supports and maintains innovative marketing campaigns to drive demand. Committed to using creative, customer-centric messaging to drive customer awareness and engagement with our programs across channels, including conferences, advertising, website, digital campaigns, social media, online and print collateral and thought leadership content.

- Utilizes formal and informal professional development and associated tools to understand target audiences and KPIs that are intrinsic to strategic marketing practices. Uses and reports data to gauge effectiveness in order to make well-informed strategic and tactical decisions. 

- Represents ELA Intervention products as a Subject Matter Expert when collaborating with or training cross-functional teams, especially Sales.  Partners with Product Management & Strategy in responding to Sales’ needs. 

- Works to connect marketing strategies to cross-discipline program opportunities when appropriate, implementing cohesive and consistent messaging that enhances programs' messages for cross-selling opportunities.

- Serves as a strategic and creative contributor to new program launch plans, and takes the lead in driving them forward.


Eduation & Experience

Required: BS/BA in related disciplines with 5+ years of related industry or functional experience.

Preferred: 7 years' experience, M.A. or M.Ed.; Experience in Intervention/Striving Readers market


Knowledge & Skills


At least 5 years' experience as an educator focused on literacy or intervention, and/or at least five years' experience in educational or similar publishing, within marketing, sales, editorial, consulting, or product management roles. Should be adept at understanding and evaluating KPIs with an eye on the Sales’ goals that the team supports.


Exemplary oral and written communication skills, including the ability to persuasively present our literacy intervention programs to multiple internal and external stakeholders


Self-starter: Driven to achieving goals, self-study of the programs, competition and marketplace; anticipates needs and takes ownership, exhibits deep understanding of the pedagogy, needs, and challenges faced by the literacy intervention marketplace (students, admins and educators), and is able to translate this understanding into customer-centric marketing strategies and deliverables.


Independent thinker with leadership skills grounded in diplomatic communication and solid collaboration skills – able to lead or support as needed.


Creative, a problem solver who is flexible and solutions-oriented; can juggle multiple projects and pivot quickly based on internal or external stakeholder needs


Able to balance the big picture and attention to detail


Excellent project management skills


Proficient in Word, Excel and Powerpoint



Experience in creating and executing innovative marketing campaigns through multiple channels that drive demand, including print, digital, and educational. 


Other Requirements:

Travel required at least 10 times per year, possibly more during intensive periods of training, planning meetings, or campaigns.


Physical Requirements:

Might be in a stationary position for a considerable time (sitting and/or standing) for 4+ hours.

The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.

Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.



Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

For more information, visit  

Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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