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Senior Product Marketing Mgr, Platform & Assessment

Date: Jan 19, 2023

Location: Boston, MA, US, 02108

Company: Houghton Mifflin Harcourt

Job Title: Senior Product Marketing Manager, Services and ELA

Location:

 

Hybrid

Employee will work partially in the HMH Boston Office (125 High Street) and partially remote.

 

Who We Are

 

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators, and improve student outcomes. As a leading provider of K–12 core curriculum, supplemental and intervention solutions and professional learning services, HMH partners with educators and school districts to unlock students' potential and extend teachers' capabilities. HMH serves more than 50 million students and 4 million educators in 150 countries.

 

What You'll Do

 

Can you clearly communicate compelling value to K-12 administrators and curriculum directors?

 

Do you understand how professional development can positively impact the lives of teachers and students?

 

If this is you, come join the team of dynamic marketers at HMH!   We’re hiring a Senior Product Marketing Manager, Professional Services.

 

This role is responsible for contributing to and executing against marketing plans that speak to customers’ needs, tell the HMH story, and drive revenue.  You will work closely with Product Management, Demand Generation, Customer Success, Learning Architecture, and Creative to bring customer-focused narratives to life and make it easy for educators to choose HMH.

 

The ideal candidate possesses a strong K-12 market and/or professional services background. 

 

As a member of the Marketing department, the Senior Product Marketing Manager will be responsible for the following primary duties:

 

  • Collaborate with peers and stakeholders to create and execute marketing plans that reflect an understanding of the customer journey, from awareness to review to purchase.
  • Develop compelling customer-focused messaging that sparks interest and differentiates HMH solutions.
  • Partner with peers to develop compelling promotional content such as videos, product demos, and interactive brochures.
  • Use data and customer feedback to measure tactical efficacy.
  • Provide Subject Matter Expert (SME).
  • Develop engaging and effective sales enablement resources to ensure HMH sales executives can successfully position, market, and demonstrate HMH solutions. 
  • Analyze competitors’ marketing to deliver winning strategies.

 

What You'll Need

  • Marketing experience: Minimum of 3 years marketing experience
  • Subject Matter Expertise: Strong working knowledge of the K-12 market and/or professional services
  • Writing Skills: Exemplary written and oral communication skills
  • Technology: Proficient in Microsoft Office applications (Word, Excel, PowerPoint)
  • Growth Mindset: Driven to exceed goals, anticipate needs of the customer and the market, and take ownership of understanding shifts in the marketplace  
  • Leadership skills: Ability to lead, project manage, and achieve goals in a matrixed environment
  • Education: BA/BS

 

How We Work (Competencies)

  • Focuses on Customers
  • Cultivates Innovation
  • Collaborates
  • Instills Trust
  • Drives Results

 

Travel:

  • Travel required approximately 3-4 times per year, possibly more during intensive periods of training, planning meetings, or campaigns. 

 

ABOUT US:
Houghton Mifflin Harcourt is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide.

For more information, visit http://careers.hmhco.com  

PLEASE NOTE:  
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.


Nearest Major Market: Boston

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