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Events Manager

Date: Jan 20, 2023

Location: MA, US

Company: Houghton Mifflin Harcourt

Job Requisition ID: 18234

Additional Locations: 

Standardize Job Descriptions Posting Template

Job Title: Samples & Event Manager

External job title (if applicable): 

Location: Boston

OnsitePrimarily location-based, 2 days a week (Tuesday and Thursdays) and as needed for onsite management of Exhibits/Events equipment as needed.




Who We Are

HMH blurb:

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators, and improve student outcomes. As a leading provider of K–12 core curriculum, supplemental and intervention solutions and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students' potential and extend teachers' capabilities. HMH serves more than 50 million students and 4 million educators in 150 countries.

What you’ll do:

Working in Marketing the Samples and Events Manager will be responsible for the following primary duties:

The Samples and Events Manager is responsible for enhancing HMH’s brand and company image at exhibits/events across all marketing segments. Collaborates with Product Marketing, Field Marketing, Sales, and Brand & Creative to develop and implement exhibits/events strategy. The Samples and Events Manager assists in the creation of digital sample experiences for HMH Solutions that provide customers a digital gateway to Ed. The Samples and Events Manager reports to the Manager, Samples and Events. 

Digital Sample Management

  • Supports with Manager, Samples and Events, to execute digital sampling sites with a consistent tone of voice across disciplines that drive lead generation.
  • Participates in working sessions to establish the concept, layout, and final design of assigned digital sampling sites
  • Gather assets and copy from Learning Architects, Product Marketing and Brand & Creative
  • Assists in the creation of sites utilizing the Content Management System (CMS)
  • Uses FlipHTML to create assigned digital flipbooks and imports them to the CMS for a better user experience
  • Under the guidance of Manager, Samples and Events, iterates, updates, and refines digital sampling sites based on customer behavioral data and feedback to provide the optimal user experience


Exhibits/Event Management

  • Partners with Manager, Samples and Events to collaborate with Product Marketing and other key stakeholders to execute to the strategy for digital, live or hybrid internal and external events, exhibits, webinars, meetings, and sponsorships to support brand management and profile raising
  • Responsible for all aspects of event management; pre and post project planning, maintaining registration, sourcing venues, monitoring budget, and consolidating event metrics to evaluate ROI
  • Partners with Author Utilization Manager to secure author and keynote speakers for engagements with HMH
  • Reviews hotel contracts for meetings/summits for guest rooms, meeting/function rooms, food and beverage functions, and audio and visual equipment
  • Manages housing and registration via CVENT
  • Ensures leads are properly distributed to Sales and other key stakeholders
  • Provides subject matter expertise in development of event/booth design to ensure cohesiveness in displays and messaging across all HMH business units
  • Ensure HMH policies and procedures are adhered to in the execution of conferences/trade shows/events
  • Leverages relationships when needed in order to further business goals, budgetary requirements, and other objectives
  • Works with internal creative services to coordinate and execute materials including but not limited to advertising, collateral, invitations, signage, and customer communications to enhance the marketing impact of internal and external Exhibits/events


Budget Management:

  • Monitor the exhibits/events budget as assigned and identify areas of cost savings
  • Facilitate prompt and accurate payment of relevant invoices to maintain exhibit/events expenditures within budgeted parameters


What you’ll need:

  • Minimum 2-5 year(s) of experience in event planning/execution, public relations, and marketing.
  • Bachelor’s degree or equivalent work experience
  • Technical (software, platform, and methodologies): Proficient in Microsoft Office Suite of Products; especially in Excel
  • Ability to: 
    • Be self-motivated; prioritize and organize various project dimensions
    • Display excellent written and verbal communication, as well as presentation skills
    • Utilize exceptional Project Management skills
    • Provide excellent customer service and interpersonal skills
    • Effectively identify and solve problems
    • Show a strong attention to detail and organizational skills
    • Operate independently
    • Prioritize tasks effectively and juggle multiple priorities without missing deadlines 
    • Thrive in a fast-paced, unpredictable environment
  • People skills needed to:
    • Collaborate with multiple team members/stakeholders
    • Be adept at cross-functional collaboration and relationship building


Preferred but not necessary: skills/education/experience/working knowledge

  • Certificate of Meeting Planning
  • Basic Web Design


How We Work (Competencies)

  • Instills Trust
  • Values Differences
  • Nimble Learning
  • Cultivates Innovation
  • Connects With Courage
  • Action Oriented

Houghton Mifflin Harcourt is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide.

For more information, visit  

Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.



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