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Product Marketing Mgr

Date: May 9, 2022

Location: Portsmouth, NH, US, 03801

Company: Houghton Mifflin Harcourt

Job Requisition ID: 17712

Additional Locations: Fully Remote - May work from anywhere in the US

About Fountas & Pinnell Literacy™

Fountas & Pinnell Literacy™ delivers comprehensive, systematic, high-impact literacy instruction from Irene Fountas and Gay Su Pinnell, leaders in literacy for nearly 30 years. Our Portsmouth, NH-based team is thoughtful, creative, and effective, achieving significant brand loyalty in the primary and intermediate education market.  

Position Summary

Do you have an aptitude for big-picture strategy and a track record of excellent performance?  The Marketing Manager will contribute to marketing campaign strategy, planning, and execution for assessment, intervention, classroom resources, and professional learning offerings from Fountas & Pinnell Literacy™.

Working in close collaboration with the Editorial, Sales, Product Management, Professional Development, and Digital teams, the manager will have responsibility for lead generation and customer retention to help achieve business goals. This person will develop messaging, audience analysis, website content, sales collateral, video content, and channel selection for marketing initiatives such as lead generation, thought leadership, sales enablement, and customer support.

This role will partner with others to determine supporting activities, interface with the broader Marketing Department to deliver a successful campaign, and be accountable for campaign strategy, development, and implementation.

Responsibilities

  • Collaborate with team members on shared priorities to co-develop high-level strategy and execution plans
  • Create marketing content and collateral
  • Develop and execute B2B marketing plans that may include PPC, email campaigns, website updates, videos, sales tools, webinars, blog posts, social media content, advertising, podcast episodes, participation in industry conferences and events
  • Measure campaign effectiveness, provide regular status reports, and deliver post-campaign analysis with insightful takeaways
  • Implement effective go-to-market strategies and high impact campaigns for key market segments
  • Identify sustained marketing strategies for perennial backlist favorites
  • Support field marketing needs to drive acquisition, increase engagement, and encourage retention

Basic Requirements

  • Nimble thinker who can translate strategies into deliverables
  • 6+ years of marketing experience; digital marketing skills a plus
  • Strong B2B marketing experience
  • Bachelor's degree, preferably in marketing, business, communications
  • Excellent presentation, written and oral communication skills
  • Competence in planning, managing, prioritizing, and completing multiple complex projects simultaneously and successfully
  • Accustomed to working with data and comfortable with multiple analytics programs
  • Collaborative approach to teamwork with strong interpersonal skills and eagerness to learn; positive outlook with an adaptable work style; thoughtful, kind, self-motivated demeanor
  • Ability to remain calm and focused when working against deadlines amid shifting priorities
  • Location: U.S. remote
  • Travel: Less than 10% a year

Preferred Requirements

  • Fluency in Spanish
  • MBA
  • Demonstrable expertise in multi-channel campaigns and tactics including email, web content, blogging, case studies, videos, and social engagement
  • Experience with HubSpot marketing automation, CRM, social media, digital platforms, Google Analytics
  • A pragmatic bias towards action

Physical Requirements:

  • Might be in a stationary position for a considerable time (sitting and/or standing).
  • Constantly operates a computer
  • Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.
  • Ability to work in cross functional teams and as well as work independently

Benefits and Salary Range

About Heinemann

For over forty years, Heinemann has been a publisher of professional resources and a provider of educational services for teachers, kindergarten through college. We strive to give voice to those who share our respect for the professionalism and compassion of teachers and who support teachers’ efforts to help children become literate, empathetic, knowledgeable citizens.

Commitment to Inclusion

We aim to create and cultivate an employee community, company culture, and business strategy that reflects the diverse demographics and perspectives of our customers and holds diversity, equity, and inclusion as integral to our core value of justice that is evident in our actions, our brand, and our products. We use our influence to reduce the impact of racism and build HMH as a model antiracist community.

Our employee’s commitment to this work is demonstrated through their involvement in our Employee Resource Groups (ERGs) that are centered around particular shared interests, characteristics and/or life experiences. ERGs provide support, enhance career development, contribute to personal development, and promote inclusion in the work environment.

 

ABOUT US:
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

For more information, visit http://careers.hmhco.com  

PLEASE NOTE:  
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.


Nearest Major Market: Portsmouth
Nearest Secondary Market: Boston

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