Product Marketing Director - NWEA MAP Growth and HMH Platform

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Date: Feb 24, 2024

Location: US

Company: Houghton Mifflin Harcourt

NWEA® is a division of Houghton Mifflin Harcourt that supports students and educators through research, assessment solutions, policy and advocacy services, professional learning and school improvement services that fight for equity, drive classroom impact and push for systemic change in our educational communities. For nearly 50 years, NWEA has developed innovative pre-K–12 assessments, including their flagship interim assessment, MAP® Growth™ and their reading fluency and comprehension assessment, MAP® Reading Fluency™. For more information, visit to learn more.

Houghton Mifflin Harcourt is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K–12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students’ potential and extend teachers’ capabilities. HMH serves more than 50 million students and 4 million educators in 150 countries. For more information, visit


Are you passionate about K-12 education?  Can you seamlessly compare and contrast the benefits of criterion vs. norm referenced assessment?  Do you know the K-12 assessment landscape inside and out?  If so, join the NWEA Product Marketing Team as a Product Marketing Director for Assessment and Platform. This role will market NWEA products and associated platform capabilities to districts across the country.   

Our new team member will be a master storyteller who thrives in a fast-paced environment.  You’re committed to both strategic creation and execution of effective marketing plans.  You know how to convey value to prospective customers and build momentum across channels to capture the attention of education leaders.


The successful candidate will have a proven track record of success in K-12 assessment marketing and report directly to the VP of Product Marketing – Assessment.


Why you’ll love us:

  • This role is based remotely – Do you best work, from anywhere in the country.
  • Unlimited PTO gives you the opportunity to refresh.
  • We’re making a positive impact on the world through education.


Key responsibilities:

  • Drive the in-market message and marketing strategy for NWEA products.
  • Strategize and execute key marketing campaigns that drive revenue.
  • Build value within current customer base and whitespace.
  • Create authentic, customer-focused messaging, collateral, and thought leadership.


Education and experience:



  • At least six years of assessment B2B Product Marketing experience
  • Experience creating and executing multi-channel assessment campaigns
  • Exemplary written and verbal communication skills
  • Ability to prioritize multiple projects and work in an agile environment
  • Demonstrated success in district-wide assessment/curriculum adoptions
  • Deep understanding of assessment end users
  • BS/BA in related discipline



  • Experience enabling a large sales organization
  • Experience marketing K-12 education platforms, LTI connections, and rostering services



Knowledge & Skills

  • Independent thinker with strong leadership skills.
  • Able and willing to synthesize feedback from marketing leadership.
  • Possesses deep understanding of the needs of teachers, students, and admins and can translate this understanding into customer-centric marketing strategies and deliverables.
  • Creative problem-solver who is flexible and solutions-oriented; can juggle multiple projects and pivot quickly based on internal or external stakeholder needs.
  • Proficient in Word and PowerPoint


Physical Requirements

  • Travel required, approximately 4 times per year.
  • Might be in a stationary position for a considerable time (sitting and/or standing) for 4+ hours.
  • Constantly operates a computer.
  • Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.


Salary Range:

  • $105,000 - 135,000

Houghton Mifflin Harcourt (HMH) is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.

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